How to Write Online Gambling Reviews

Posted formula1-betting February 2, 2023
Updated 2023/02/02 at 8:55 AM
9 Min Read is an expert in writing reviews about online gambling. You can see our main reviews hub to see exactly what we discuss. Hundreds of detailed reviews on the most popular international gambling websites will be found. Online slots are the same. This information is not taken for granted. Online gamblers need objective data, and we can provide it!

Writing reviews for online gambling sites, whether casinos or individual games, is difficult. The process can take several days. You can do two reviews of online gambling sites in one day, but it won’t be as good.

You’re here if you want to achieve quality over quantity. Let’s roll!

Different types of Online Gambling Reviews

There are two types of online gambling reviews. We’ll discuss them in more detail below. These are the main types of online gambling reviews:

Casino Reviews

These reviews focus on the best real-money online casino sites. You, as a writer, must address banking options, registration procedures, gambling licenses and customer support quality. These are only the essential elements. Once you get started looking for more information, you will find even more.

Game Reviews

Game reviews are not focused on whole gambling platforms. Instead, they focus on specific casino games. This includes live table games such as blackjack, roulette, poker and craps. These reviews cover game availability, game variations, RTP, and more.

Online Reviews: Basic Guidelines

These are the five main guidelines to follow when reviewing online casinos and gambling platforms:

Template Is Key

A good template is essential! Depending on the review type, a deep-dive template is needed to cover all aspects of online casino games or other related topics. The template must be consistent across all sites to ensure that users know what to expect when comparing different websites.

Clear, concise writing

Online gambling reviews for beginners should be concise and clear. It is important to keep your message as clear and straightforward as possible. Fluff will cause readers to lose interest. Google might penalize your page because its robots don’t like hair.

Screenshots are necessary

Not only are media files important to maintain user attention, but also to rank higher on Google. Screenshots are vital for online game reviews. It’s easy to take screenshots. Lightshot is a third-party app that makes it easy to capture screenshots.

Place Yourself in the Player’s Position

Last, but not least, to write a good online gambling review, you must have a deep understanding of the needs and desires of players. Without sufficient experience, writing online gambling reviews will only give surface-level coverage.

Gamblers want depth. Gamblers want to know the basics.

Section Pros and cons

Also, do remember the pros and cons section. The majority of readers won will only be there to read the part of the entire. Instead, they will skim most of the review and concentrate on the most important elements.

The pros and cons section is what most people search for. This section highlights key elements of the game/platform and is presented in bullets. This is the easiest way for users to grasp the main virtues/downsides of the game and make the right decisions.

How to Write Online Game Reviews

What information do you need to write these online gambling reviews? What are some topics that you should include in your online gambling reviews?

Let’s say that a few of them come to mind.

Game Mechanics

Game mechanics are first! While we mainly refer to online slot reviews, some of this information applies to live table games.

This section of online gambling reviews should focus on the main game mechanics. This includes pay lines, reels, wilds and scatters, bonuses, and progressive jackpots. Information on RTP percentages can also be included, but that information may be more appropriate for the next section.

Online Slots Payout Structure

You’ll need to provide a lot of information. While we won’t get into all the details, here are some guidelines that might help:

  • Explain the three types of online slot payouts (line, scatter, and bonus).
  • Describe the main differences between them.
  • Explain the RTP (return-to-player) percentage.
  • Graphics and Atmosphere

Although most people will say this is insignificant, you must include graphics and atmosphere in your reviews. Although it’s something that only some players will look for, those who do will appreciate your review and be more likely to read them. Although they are not essential, great graphics can be a big draw for players and keep them engaged in the game.


It doesn’t matter if you are talking about fixed or progressive jackpots. Not including them in your online gaming reviews is a huge mistake. It is important to list all banks for each game and information about their frequency, prizes, and multipliers.

Explain the differences between fixed and progressive jackpots. Also, explain why some game providers offer progressive jackpots across their entire portfolio, not just one.

Support for mobile phones

Although most online casino games now support mobile phones, it is important to mention this when writing reviews about online gambling. You will not only help the users with this information but also include important keywords that will improve your page’s ranking on Google.

How to Write Online Gambling Website Reviews

Here are some key considerations to consider when reviewing online gambling sites:

Payment Methods

Payment methods are an online gambling site’s first and most important aspect. This is the first thing new users should consider when visiting an online gambling website. Why? It’s easy – Gamblers don’t want their preferred payment method to be blocked by a gambling platform.

Many international online casinos offer many payment options. Crypto gambling is also on the rise. Crypto gambling is a great option for tech-savvy men.

Promotions and Bonuses

Remember that beginner need to read your writing. Answer their questions. One of the beginners’ most frequently asked questions is about bonuses and promotions.

Learn all about the ongoing promotions at the casino you’re reviewing

It is important to read all the details before you claim and cash out the bonus. Comparing other bonuses at online casinos is a smart idea. This will help players understand what they are dealing with. This will take little time, but it can greatly improve your Google ranking, especially if you add informational tables.

Support for Customers

Online gambling site reviews should include customer support. It should be as important as information about gambling licenses and payment methods. This segment is often overlooked but can make a big difference in the event of a problem.

Gambling Licenses

They remember that gambling licenses are important and should not be considered a given. Many review sites include gambling licenses at their top, along with other important information such as ownership info, date and pros and cons.

A gambling license means an online casino can gamble in a country. The UK and Malta are the most well-known regulatory bodies.

  • It’s the MGA in Malta (Malta Gaming Authority).
  • It’s called the UKGC (United Kingdom Gambling Commission).

Check out our detailed guide on how to review an online casino.


You’re done, ladies and gentlemen! You are now ready to create your first online gambling review. The first step is to make the template you’ll use site-wise. It should cover all important points and stay focused on the main topic.

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